ROME, 20 FEB – Altaroma ends today its three days of events with a positive balance that comes in a note. The consortium company of which the Chamber of Commerce of Rome, Lazio Region, Risorse per Roma, Metropolitan City of Rome Capital are members, has concluded its long journey to rediscover its soul, repositioning Rome after years and definitively entrusting it with the role of ” incubator ”of emerging talents in fashion and design. Among other things, in the equilibrium of a country with three cities of fashion, with Milan for pret a porter and Florence with the Pitti salons. “Cinema has never been so true. Fashion has never been so close ”comments Adriano Franchi, general manager of Altaroma, at the close of the calendar of fashion shows that are held in the Cinecittà studios. This was a completely digital edition, broadcast in live streaming and compressed in three days, which recorded for the first time the total absence of the public in attendance, but an online turnout higher than the September edition, which had launched the first digital experiment. Created thanks to the support of the members and the support of Ice Agenzia, the Ministry of Foreign Affairs and International Cooperation, the event is now seen as the outpost of independent fashion and emerging talents of Made in Italy. And not only given that new talents from abroad are starting to appear, such as the French Alexandre Blanc. Here are some numbers of this event: 97 brands / designers participating in the events on the calendar; 156 between buyers, showrooms and concept stores accredited on the digital platform, of which 98 foreigners; 190 accredited journalists from abroad and Italy; 30 events on the platform; 20 students of the final works of schools and academies; 18 live streaming events; 14 fashion shows. Over 50,000 users who followed the event online. (HANDLE).